Despite Amazon’s large share of the eCommerce space, other online marketplaces like Walmart can also provide sellers with more fruitful growth opportunities, with the multinational retail chain’s net sales increasing by 10.5% and eCommerce sales up to 74% last May 2020.
eCommerce can be costly for sellers, especially when it comes to fulfillment fees. Walmart, however, has developed one of the most efficient supply chains, supported by the marketplace’s partnership with Deliverr. Walmart’s program with the fast and affordable fulfillment service is something all third-party merchants can avail of, and – if you’re fairly new to selling on Walmart – you’ll need every help you can get to grow your business during this fast-paced and volatile season.
Switching to Deliverr
Getting on Deliverr and synching with platforms is incredibly simple and easy. Deliverr allows direct synching to selling platforms without the intervention of listing services while fast tags quickly sync the accounts.
According to its founder Michael Krakaris, Deliverr uses a network of leased space in warehouses around the country to allow marketplaces such as Walmart to mimic the services of Amazon. The service allows for 2-day shipping (an advantage over FBA’s longer delivery times), and with quicker shipping combined with reducing overall costs, you can manage to decrease the price of your products while maintaining the same margin. Deliverr’s fee reduction for Walmart’s 2-day fulfillment not only allows for cost-efficient handling fees but gives your customers better prices too.
Essentially, the partnership between Walmart and Deliverr gives sellers the chance to focus more on selling rather than fulfilling orders.
Better Products, Better Sales
Since the turn of the year, focusing on products with notable demand and growth at Walmart proves more successful vs. taking the risk of introducing new products that would turn out to be unpopular with customers from the get-go. Sellers can expect more return by investing in products based on their present growth potential as highlighted by Walmart.
To date, the top sales for Walmart continue to fall under groceries, health and wellness categories, and then general merchandise. Walmart observed waves of customer shopping behaviors during the onset of the pandemic, and sellers can find constant opportunities in consumable goods, home improvement, kitchen essentials, and items for discretionary spending such as apparel, toys, and other devices for entertainment.
Create a Successful Product Launch with Pixelfy & RebateKey
RebateKey is a rebate platform that Amazon sellers have used for getting ranked quickly on Amazon with full priced sales instead of heavy discounts. A similar strategy can be used to rank your products on Walmart, and it’s a great tool for product giveaways and generating customer reviews as it gives you the ability to contact buyers on the platform as well.
Pixelfy.me, on the other hand, is a URL shortener that embeds a retargeting pixel into each link you shorten. Even though you’re sharing external content, you’d be able to retarget potential customers who have clicked on your link on Facebook, Twitter, Google, etc.
To create a successful launch strategy with Pixelfy.me and RebateKey, create seller accounts on both platforms and simply generate a Supreme URL in Pixelfy.me that’s linked to your Walmart product page and the keywords you want to target.
Then, proceed to RebateKey and enter the Supreme URL you created. Afterward, let existing RebateKey customers purchase and review your product, then watch as your ranking grows!
For more information, you can check out Pixelfy.me’s guide here.
Improved PPC Strategy
In terms of PPC, it’s important to consider adopting a more detail-oriented approach by doing the following:
- Starting with Low Bids: Start keyword bids with the default bid set by Walmart, then observe as the keyword’s popularity gradually increases until it achieves the optimal bid against the keyword.
- Maintaining High RoAs: Set a target to keep the RoAs above 3 while constantly removing keywords that have RoAs below 1. We initially set our cycle for 2 months, then brought it down to 2 weeks once we determined the right placement for the products we’ve handled.
- Having Flexible PPC Budgets: It’s important to follow a strict PPC protocol when you aren’t sourcing for new products to be introduced to Walmart. Once new products come in, you can increase the percentage of your ad spend to give enough room for new SKUs to have successful ad views.
Similar to Amazon, Walmart sets strict standards for advertising, and building an effective strategy to achieve your sales goals can take time. Partnering with an agency that specializes in PPC ads can help you quickly grow on Walmart in a few months – all while allowing you more time to focus on the other aspects of your business.
Online marketplace and strategy firms like MarketplaceOps can readily provide you with optimized and customized solutions for your Walmart business. If you need help with your sponsored ads or managing your Walmart account, get in touch with us today and get a free consultation.