Category

Beauty and Personal Care

Objective

To generate sales and increase profitability through complete makeover of the advertising

How Did We Do It

• Added new campaign types and keywords to boost relevance and awareness, as well as optimized current ads to increase performance.
• Allotted adequate budget to campaigns with client approval.
• Launched fresh auto campaigns with alternative approaches to improve sales contribution through various targeting groups within it.
• Negative keyword research to cut costs wherever possible.
• Secured spots on our own detail pages with additional defensive targeting.