Beauty and Personal Care Brand
Beauty and Personal Care
To generate sales and increase profitability through complete makeover of the advertising
How Did We Do It
- Added new campaign types and keywords to boost relevance and awareness, as well as optimized current ads to increase performance.
- Allotted adequate budget to campaigns with client approval.
- Launched fresh auto campaigns with alternative approaches to improve sales contribution through various targeting groups within it.
- Negative keyword research to cut costs wherever possible.
- Secured spots on our own detail pages with additional defensive targeting.
Our Results In 5 Months
Overall Revenues Increased 8.5 Times
Decreased ACoS from 158% to 64%
Impressions Increased By 3.5 Times