Amazon Product Research Tools for Beginners


To build a successful Amazon business, you have to pick the right product to sell. To maximize your profits, you have to pick a product that’s low in supply and high in demand.

But, product research can be time consuming. Amazon is keeping its customer data close to its chest, so finding reliable online research resources can be challenging. Surveys show that FBA sellers consider product research as the most frustrating and time-consuming aspect of the entire selling process.

To save time and effort, it’s wise to use a reliable product research tool that can help you identify what your target market is looking for. Below is a list of the most dependable, accurate, and popular product research tools that can potentially help you identify the right product to sell and help you make your first million dollars. 

Jungle Scout: The Most Popular Amazon Product Finder

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Used as a Google Chrome extension or an app, Jungle Scout is a tool that you can use to choose the right product, minimize risk, and boost your sales and profits. 

This tool has an extensive collection of product data that you can use to make crucial product development and business decisions.  It helps you pick the most profitable product niches and keep track of your fiercest competitors, too. 

This tool features a product search tool that provides a handful product category information, including category ranking, seller ranking, monthly sales, revenue, product opportunity score, FBA fee estimator, and reviews. You can even download each search result if you want to view it as a spreadsheet.

As previously mentioned, the Jungle Scout tool has two major types:

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1. Web App

This tool has amazing features, such as:

  • Niche Hunter – This helps you identify your potential niche’s opportunity score.

  • Product Tracker – This helps you track the activities of your competitors. 

  • Product Database – This helps you determine the product’s sales, seasonality, rating, and other variables.

The web app has three different packages, which cost $39 to $99 per month.

Images via

Images via

2. Chrome Extension

This tool is easy to use and gives you quick access to relevant information. It allows you to check your potential product’s price, sales, rank, Amazon prime status, listing quality score, and seasonality. It has two plans, which cost $97 to $197 per year.

AMZ Scout: Helps You Find Top Amazon Products


With a base package of $19.99 a month, AMZ Scout is a great tool that you can use to find the right product. It has a free 7 day trial so you can test it out. 

The basic plan includes a product database, competitor analysis, and keyword tracker. It allows you to track up to 20 products. If you want to track more products, you can upgrade to the Start Package ($29.99) and Business Package ($39.99).

Unicorn Smasher: One of the Best Amazon Seller Tools


This product research tool is truly a unicorn. It’s something that product researchers and Amazon sellers would definitely love. It gives you access to essential and important product category data, including bestseller ranks, ratings, reviews, top brands, prices, opportunity score, and estimated sales. This tool gives you a ballpark figure of the revenue that you can earn each month from selling a particular product.

Powered by AMZTracker, Unicorn Smasher has a user-friendly dashboard that makes the product selection process easier and more efficient. Most of all, it’s free. If you don’t want to spend on a product research tool, this is a great option for you. 

Keyword Inspector: An Awesome Reverse ASIN Lookup Tool

Keyword Inspector is one of the most popular product research tools amongst Amazon sellers. 


This tool helps you find the most profitable keywords and niches. Keyword Inspector allows you to do reverse ASIN searches and advanced keyword research. It is also a great tool for product and market research. 

This amazing tool is pretty easy to use. All you need to do is type the ASIN that you want to look up and then just hit “go”. You’ll see the keywords with the most search volume so you’ll see what your potential customers are actually looking for.

Keyword Inspector is not only great for product research. You can also use this to determine which keywords to target for your Amazon PPC campaign. 

This tool is quite affordable. You’ll most likely pay around $19.99 to $39.99 per month. 

AMZBase: Perfect for Quick Product Search


Available in Google Play, AMZBase helps you speed up your product research and save a lot of time. It has a built in FBA fee calculator and allows you to easily check product trends. It also helps you check a product’s profitability and track your competitor’s products. Most of all, it’s free!

Amazon Best Sellers: The Amazing Product Idea Generator


Your main goal as an entrepreneur is to make tons of profit. The best way to do this is to sell products that people actually want to buy. 

The Amazon Best Sellers list is an amazing tool that you can use to find great product ideas. This tool has a clean format, allowing you to easily find the best-selling products in every category. 

BigTracker: The Most Promising Product Research


BigTracker is not as popular as Jungle Scout, but it’s pretty awesome. It’s designed to help Amazon entrepreneurs choose the right products to sell. This tool helps you find your niche. It also helps you monitor your product’s performance and track your competitors.  You can filter your searches using specific keywords, ASIN, or brand name. 

This tool has an imbedded profit calculator that will help you foresee your potential profit. It also has other fantastic features, such as:

  • Amazon Top 100

  • Product Research Tool

  • Email Alert

  • Product Tracker

  • Deal Tracker

  • Brand Tracker

Sonar: A User Friendly Keyword and Product Research Tool


Sonar allows you to easily find the top keywords in a particular niche. This helps you find the most in demand product. For example, if you type the keyword “wine”, you’ll see that the top keywords in the niche are “wine cooler”, “wine opener”, “unbreakable wine glasses”, and “wine-making kit”. Instead of selling red wine, why not sell wine coolers or fall-proof wine glasses?

Keepa: One of the Most Interesting Product Research Chrome Extensions


This tool is inexpensive and easy to install. In fact, you can download its product tracker for free. 

Keepa gives you access to a plethora of information, including Daily Deals and Price History Charts. This tool helps you monitor the profitability of a product. It even sends you a notification whenever there’s a price drop. 

Amazon’s Movers & Shakers


Updated every hour, this page is an overview of the most sold products within the past twenty four hours. Amazon’s Movers and Shakers list is classified into different categories, such as electronics, books, apps, pet supplies, handmade products, and so much more. This list helps you identify high demand products. 

Amazon Most Wished For

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This page gives you an overview of the most wish-listed products on Amazon. This is a great tool that you can use to see which products the buyers find appealing and interesting. 



This tool is essentially a price tracker but it also has a “top products” tool that you can use as a product idea generator. You can also utilize this free tool to check a product’s profitability. 

Let’s say that you’re planning to sell whey protein powder. You’ve found a supplier that’s selling it for $10.00 per bottle. If you check CamelCamelCamel, you’ll see that the average selling price of the product is $28.54. This means that you can earn a profit of $18.54 per bottle. That’s not bad at all. 

Alibaba: The Ultimate Product Finder


If you really have no idea on what to sell on Amazon, go to Alibaba. Known as the Amazon of China, Alibaba is a great place to source products. In fact, it’s an open secret that a lot of Amazon sellers source their products through Alibaba.

This eCommerce site is easy to navigate. It also has a wide array of product categories, such as apparel, textiles, bags, toys, kitchen supplies, consumer electronics, lights, personal care, chemicals, and rubber. 

Global Sources


This product sourcing website connects you to foreign suppliers and manufacturers. It is known for its competitive prices and it has helped many American entrepreneurs jump start this business.

Global Sources is not only great for sourcing. You can use it for product research, too.  

Final Thoughts

Your success as an Amazon seller largely depends on your product choice. This is why product research is important. But, finding the right product to sell is not as it used to be. There are now lots of tools you can use for research. You can use other e-commerce and sourcing sites (Alibaba, eBay, Global Sources) to find awesome ideas. You can also use tools like Jungle Scout and AMZTracker. You can even use keyword research tools to find high demand products. 

If you want to skip the trial-and-error stage, and you want the best strategy for product development, it’s best to hire an Amazon agency. A reliable agency or consultant just like Marketplace Ops can help you choose a low-cost, low-supply, and high-demand product that may transform you into the newest Amazon millionaire. 

Feel free to contact us if you want to know more!