Why Merchants Need Help from a Reliable Amazon Agency

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Amazon is, no doubt, the most powerful online selling platform in the world. It accounts for more than 50 percent of the annual eCommerce sales.  But, today, it’s more than just a retail giant. Its advertising program is rapidly becoming one of the company’s growing income streams.

Amazon has opened the doors to more than a million online entrepreneurs. In 2017, the retail titan announced that over twenty thousand ecommerce sellers earned more than one million dollars.

But, Amazon is not without flaws. An increasing number of merchants feel that the company made a few ethically vague decisions over the last few years. Its tax process is complicated. More entrepreneurs are tired of having to fight with sellers who produce counterfeit products and sell them on Amazon.

According to Axios Harris’ 2019 research, about 61% of American consumers feel that Amazon does not share their values. More and more sellers feel that the eCommerce giant does not have their best interest at heart.  This is the reason why a growing number of merchants hire a marketing agency to help create a clever high-converting Amazon campaign.


Why Hire An Amazon Marketing Agency?

With over twelve marketplaces and more than a million active merchants, Amazon is one of the most competitive online selling platforms. You have to wrestle with hundreds of other sellers in your niche to get one sale. This is the reason why you should not do Amazon advertising on your own.

Hiring a reliable and trustworthy marketing agency can benefit you and your business in many ways:

 
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1. It can keep you one step ahead of your competitors.

As previously mentioned, Amazon has an extremely competitive environment. Your competitors can display their ads on your product page to steal your customers.

A reliable Amazon marketing company can help create an effective advertising strategy that can strengthen your competitive advantage and increase your market share.

 
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2. It can help you create an effective Amazon SEO strategy.

You’ve probably heard about SEO or search engine optimization. It’s the strategic placement of keywords to increase a page’s ranking on the search engine results page.

The Google SEO process is quite popular. You can simply strategically insert a few keywords in your web pages to increase your website’s visibility on the search results.

The A9 or Amazon’s algorithm, on the other hand, is quite different from Google’s. So, if you want to increase your products’ visibility on Amazon, you have to ask an Amazon SEO expert to help you out.

 
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3. It can help you increase your paid advertising ROI.

PPC ads are amazing. They have high conversion rates because they target shoppers who are already interested in your product. But, if you use this ad type without expertise or proper strategy, you’ll end up losing money.

Amazon marketing agencies can help you optimize the conversion rate and ROI of your PSP (pay per click) and DSP (demand side platform) ads. They can help you manage your ads, target the right keywords, and increase the aesthetic and creative value of your product pages.

These agencies can also increase your ACOS (acquisition cost of sale) by creating a balance between the right bid amount and the right target keywords.

 
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4. It can help you improve your brand equity and increase your sales.

Starbucks coffee drinks are delicious, but they’re not so special. Chances are, you’ll  find versions of the vanilla latte, caramel macchiato, and café mocha in other coffee shops in your city.

However, people still go to Starbucks because of its popularity and brand equity. Over the last few years, the coffeehouse chain has successfully positioned itself as a luxury that people can afford. People perceive a cup of Starbucks coffee as a treat or a reward.

A reliable Amazon agency can help you walk through the branding process. It can help you shape how potential customers see your product. It can even help you position your brand as a leader in your industry.

 
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5. It can help you save a lot of time.

Time is gold. Every minute you spend on monitoring your Amazon ads can take you away from the things that matter the most – your product and your customers.

Hiring a marketing agency does not only improve your results. It can also help you maintain a work-life balance and make you a better entrepreneur.

Amazon agencies understand the intricacies of Amazon. They know what works. Hiring a reliable agency can save you from stress and can significantly hasten your business’ growth.



How to Choose the Right Amazon Agent

There are hundreds of Amazon marketing and advertising agencies right now. But not all agencies are the same.  There are a lot of unreliable agents out there who deliver, so it’s extremely important to choose the right one. Here’s a list of the things that you should be looking for in an Amazon marketing agent:

 
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1. Experience and performance

To get good value for your money, choose an agency with solid Amazon marketing experience. You’d want to hire an agency who has mastered the Amazon algorithm.

Hiring a marketing agency with extensive Amazon search engine mastery can increase your visibility on the online selling platform’s search results. This can lead to increased brand reach, revenue, and profit.

When interviewing a marketing agency, ask them about their campaign optimization strategy. This will help you determine the agency’s competence and transparency. You should also ask for the agency’s portfolio and client list. This will help you determine the agency’s credibility, experience, and reliability.

 

2. Good customer service and support

Amazon’s protocols are a bit complicated. You’d encounter bumps along the road. This is why you should hire a marketing agency that has a committed and proactive customer support team that can resolve your issues promptly.

 
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3. Integrity

Credentials and impressive client list are important. In the same way, you should also look into the marketing agency’s advertising practices. You see, there are two types of advertising techniques – black hat and white hat. Black hat agencies use unethical practices to get results. They post fake reviews White hat agencies, on the other hand, use ethical techniques to increase their clients’ visibility, product page traffic, revenues, and profits.

Black hat companies usually bring fast results. But, gaming the system can backfire.  Your account can get suspended and you could lose a piece of your business.

If you want sustainable results, choose a company that uses ethical and acceptable marketing and SEO techniques.

 

4. Wide Array of Ecommerce Marketing Services

Choose a company that provides a number of services, such as:

  • Keyword research

  • Brand strategy

  • Review solicitation automation

  • Product copy

  • SEO strategy

  • Online marketing and consulting

  • PPC management

  • Competitive analysis

  • Amazon FBA

  • Review management

Hiring an agency that provides a plethora of marketing services can save you a lot of money in the long run.

 
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5. Alignment With Your Goals

Before you even try to look for an Amazon marketing agency, think about what it is that you need. Do you need someone to help you create engaging product pages? Do you want to drive more traffic to your Amazon brand store? Do you want to improve your sales and profit?

You have to be clear about what your goals are so you can hire the agency that can help you achieve them.


 
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6. Regular Reporting and Communication

Regular reporting is essential to the success of your advertising campaign. This allows you to track your progress and revise your strategies when necessary.

To get the most out of your ad campaign, choose a marketing agency that sends reports and updates regularly.


Here are a few pro tips that you can use in choosing the right Amazon marketing firm:

  1. Create a budget and stick to it. You must also forecast your marketing ROI. This grounds you and keeps you from overspending.

  2. Check out the testimonials and reviews.

  3. Ask the following questions:

    • What services do you provide?

    • What types of ads does your agency run and why?

    • How often do you send reports?

    • Do you have enough bandwidth to take my project? You don’t want to hire someone who doesn’t have enough time for your campaign. It’s also wise to ask how many hours they’ll be spending on your marketing campaign to see if you’re getting good value for your money.

    • Can you share some of your past successes?

    • Can you give examples of your work?

    • Do you follow Amazon’s rules and guidelines?

    • Can you provide references?

  4. Study the company’s pricing system to ensure that there are no hidden charges.

  5. Browse the portfolio and read the reviews.

  6. Study the company’s pricing system to ensure that there are no hidden charges.

  7. Browse the portfolio and read the reviews.

Most of all, do a little research to make sure that the agency’s SEO strategies are up to date. Like Google, Amazon constantly updates its search algorithm. What worked 2 years ago may not work now.


Final Thoughts

Marketing products online can eat up a lot of your time. Remember that time is money. Being too involved in your marketing campaign can take your attention away from the most important aspect of your business – operations.

Hiring a marketing expert to run your Amazon ads can save you a lot of time and money in the long run. It can help you bring your brand to new heights. It helps you stand out and thrive in a competitive environment like Amazon.


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