The third quarter of the year has already started and the holiday season is just around the corner. To help sellers and merchants, we have gathered and compiled all the information you need to develop a successful Holiday Season Strategy for Amazon.
There’s no marketing strategy more powerful than word of mouth and social proof marketing. According to a study published in 2016, more than 90% of online shoppers read at least one review before purchasing a product. Ninety percent of these responders said that they are most likely to buy a product after reading a great review while 94 percent said that they have changed their minds about purchasing a recommended product after reading a bad review.
Product Bundling is a great strategy that Amazon brands can use to increase their sales and ultimately win the Buy Box. It looks deceptively complex, but this marketing technique is surprisingly easy. The Amazon bundling strategy can significantly increase your revenue in many ways, including the following:
BSR or Best Seller Rank is a score that Amazon assigns to a specific product. This number indicates how frequently a product sells. It represents the product’s demand and popularity at a specific time period.
It also measures how well a product sells vis-à-vis the other products in its category. A lot of factors contribute to a product’s BSR such as its recent sales volume and historical sales data. Plus, take note that each category has its own Amazon seller ranking system.
Advertising on Amazon can drive product discoverability and it can significantly increase your sales numbers. But, if you want to increase your brand’s popularity and grow your business at an accelerated rate, it’s a good idea to use Facebook ads.
Social media campaigns can bring your business into new heights of success. It can help you interact directly with your customers and build a solid relationship with them. It also allows you to get to know your customers better and understand what makes them click that “Add to Cart” button.
If you want to grow your brand exponentially and increase your sales, you need to gain your target market’s trust and hit your customer’s heart strings. The best way to do this is to humanize your brand through personalization.
What if there’s a way for you target specific products or ASINs? What if you have full control over where your Sponsored Products ads would appear? That’s pretty awesome, right? Well, the good news is that it’s now possible.