MarketplaceOps February 23, 2022 0 Comments

For years, Facebook has been 2nd in US digital ad sales but such may come to an end in the future due to Apple’s continuous iOS updates to its privacy settings that made Facebook advertising less effective.

MarketplaceOps December 22, 2021 0 Comments

New year, new challenges – or the same? 2022 is about to welcome another wave of Amazon predictions and trends and sellers must get on top of them before the new year even hits. From expanded brand-building

MarketplaceOps November 25, 2021 0 Comments

Social media marketing has forever changed the advertising landscape. It has provided small and medium-sized brands an opportunity to reach a wider market and achieve accelerated growth. Social media campaigns can bring your business to new heights

The holidays are a whirlwind, and the craze of it all involves being proactive when it comes to your marketing strategies, including Amazon PPC ads. 1. Start Your Amazon PPC Campaigns Now Truth be told, Amazon favors

It’s now important more than ever to be prepped for Black Friday and Cyber Monday this 2021, as consumers are planning to spend earlier compared to prior years. 57% are set to start shopping on or before

MarketplaceOps September 29, 2021 0 Comments

Amazon is a product search engine that people use when they're at the lower end of the sales funnel and ready to purchase a particular product. This is why Amazon's A9 algorithm puts weight on purchase behavior

MarketplaceOps September 15, 2021 0 Comments

Q4’s fast approaching and it’s time to gear up for what’s to come amidst the craze of Amazon holiday sales. With Cyber Monday, Black Friday, and Thanksgiving being the top 3 holiday season shopping days in the

MarketplaceOps September 1, 2021 0 Comments

Keywords are an essential part of SEO writing and advertising. However, there’s one important aspect of keywords that a lot of beginners tend to ignore: negative keywords. Often, brand bids on highly relevant keywords. But what about

Hundreds of sellers have made millions of dollars on Amazon but becoming a multi-million dollar Amazon entrepreneur is not a walk in the park. One challenge every seller encounters is that of how to get Amazon reviews

2020 was a big win for Amazon as it surpassed 10% of the digital ad market share in the US. It has positioned itself at the top 3 among tech giants, Google and Facebook. These companies are

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