Home and Kitchen
To generate sales and increase profitability through complete advertising overhaul
How Did We Do It
- Optimized and allocated budget to campaigns that previously became OOB during peak hours of the day and therefore had lower conversions.
- Negative keyword analysis to reduce unnecessary expenditure.
- Added top-selling size ASINs in the campaigns, together with the choice of suitable keywords.
- Stronger relevancy and conversion rates for non-branded keywords.
- Defensive targeting to guard our own detail pages.
Our Results In 5 Months
Growth in Overall Revenue
Lowering ACoS from 42% to 22%
Growth in impressions