Leading Beverage Brand


Grocery & Gourmet Food


To generate sales and increase profitability through advertising campaigns restructuring

How Did We Do It

  • Optimized the high-investment, low-converting campaign; reduced their spending and distributed it to the top-performing campaigns.
  • Introduced new campaign types and keywords.
  • Increased relevance and conversions by choosing specific keywords rather than the top slots for competitive high SV generic keywords to reduce CPCs.
  • Secured our own detail pages with additional defensive targeting.
  • Extensive keyword research for each product & created new campaigns to increase exposure.

Our Results In 6 Months



Growth in Overall Revenues



Lowering ACoS from 240% to 95%

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