Category

Grocery & Gourmet Food

Objective

To generate sales and increase profitability through advertising campaigns restructuring

How Did We Do It

• Optimized the high-investment, low-converting campaign; reduced their spending and distributed it to the top-performing campaigns.
• Introduced new campaign types and keywords.
• Increased relevance and conversions by choosing specific keywords rather than the top slots for competitive high SV generic keywords to reduce CPCs.
• Secured our own detail pages with additional defensive targeting.
• Extensive keyword research for each product & created new campaigns to increase exposure.