Leading Beverage Brand
Grocery & Gourmet Food
To generate sales and increase profitability through advertising campaigns restructuring
How Did We Do It
- Optimized the high-investment, low-converting campaign; reduced their spending and distributed it to the top-performing campaigns.
- Introduced new campaign types and keywords.
- Increased relevance and conversions by choosing specific keywords rather than the top slots for competitive high SV generic keywords to reduce CPCs.
- Secured our own detail pages with additional defensive targeting.
- Extensive keyword research for each product & created new campaigns to increase exposure.
Our Results In 6 Months
Growth in Overall Revenues
Lowering ACoS from 240% to 95%