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Amazon’s Play for the Future covers the following:
The Amazon business will keep winning, driving new innovations in 2019
The rise of global marketing will continue to be a huge trend for the future
Omnichannel eCommerce will allow Amazon brands to garner increased revenue from being in touch with the consumer 24/7
People-based marketing tailored and personalized for each consumer will be the new norm
Advertising features on Amazon will increase, and will be mobile- and video-driven.
Amazon’s AI technology, or Alexa, will have way more capabilities due to machine learning
Initiatives for vendors will allow Amazon to create more opportunities for insiders.
Amazon headquarters will continue to grow, creating more jobs and changing the economic and physical landscape of cities.