Don’t worry about junk mail, MarketplaceOps takes your privacy seriously. Your data won’t be shared with anyone else, and will only be used for newsletters and communication purposes.
This will close in 0 seconds
Don’t worry about junk mail, MarketplaceOps takes your privacy seriously. Your data won’t be shared with anyone else, and will only be used for newsletters and communication purposes.
This will close in 0 seconds
The Best eCommerce Platform for Online Start-Ups
How to Find the Best Webstore Platform
Selecting the best eCommerce platform is an integral part of your business. According to BigCommerce, 96% of Americans have made an online purchase in their life. This clearly shows us that the future of business is definitely eCommerce.
But before you choose your eCommerce platform, there are certain questions you need to know the answers to, as these will guide you to the succeeding steps in building your eCommerce empire.
eCommerce Platform Usability Checklist
The keyword here is USABILITY. For your website to succeed, it should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition. It is essential that you make it quick and easy for your users to navigate their way to your webstore.
There are multiple ways to improve your webstore’s usability–and that is to adopt the 10 essential characteristics of a user-friendly webstore. These are the following:
In conclusion, find a webstore platform that allows you to possess all these 10 characteristics above.
How Do I Compare eCommerce Platforms?
Your decision on which among the three you should be using will depend on the two different ways in which eCommerce platforms offer a hosting environment for their customers.
What to Consider When Comparing eCommerce Sites
1. Integration With Social Media
Advertising to social media users is a must if you want to capture a massive and engaged audience. Facebook alone boasts over 1.94 million active monthly users. You would need to think of many different ways to entice a lot of potential buyers.
2. The Number of Products You Sell
Maybe you offer a wide assortment of products, or perhaps a significant number of variants for your basic product line. This can add up to a lot of SKUs, and some platforms are better than others when it comes to SKU count. If you have a large catalog or plan to grow your business, choosing a platform with low SKU limits essentially restricts the upside of your business.
3. Customer Service the Platform Can Help You Provide
No matter how intuitive the design or straightforward the features, at some point, you may need assistance. And when that time comes, it’s good to know that you can get ahold of a real-life person to assist you with the problem.
What Is the Most Popular eCommerce Platform?
BigCommerce
Some of the pros that come with BigCommerce to consider when deciding which eCommerce business to choose are:
However, like with all businesses, there are areas of improvement so, the following are some of the cons of BigCommerce:
Shopify
These are the main pros and cons that we think you can expect to encounter if you choose Shopify.
Pros:
Cons:
BigCommerce and Shopify are two of the most popular eCommerce software currently on the market.
Wix
Wix has grown to serve over 110 million users and counting. The following are some takeaways with things to keep in mind when choosing between all the eCommerce sites.
Pros:
Cons:
Wix might be decent for a beginner, but you can quickly outgrow Wix. When it comes to eCommerce, relying on Wix might hold you back with the lack of important tools for selling online but it’s a good starting point for store owners just launching their business.
Magento
Here are the most important things to remember before you choose this platform:
Pros:
Cons:
Magento is also becoming as popular as the other two platforms mentioned above. As you can see in the pros and cons, there are also many disadvantages and advantages if you choose Magento.
Squarespace
If dropshipping is a major part of your business, Squarespace is not the option for you. Unlike many of the other platforms on our list, they do not have any options for dropshipping.
Pros:
Cons:
OpenCart
The advantages and disadvantages of OpenCart show that it’s a transparent and overall easy system to install. While it is free to use, you can maximize the potential of the platform with the use of premium extensions.
Pros:
Cons:
Overall there are some key pros and cons that should be considered before committing to this platform.
PrestaShop
Like all eCommerce platforms, PrestaShop does come with important pros and cons to consider when comparing services to their competitors.
Pros:
Cons:
PrestaShop is a freemium open-source, cloud-hosted eCommerce platform and can be used in 60 different languages and is popular outside of English-speaking countries
Shift4Shop
The new drop shipping plan and extensive guide is definitely a pro but let’s look at some others and a couple of cons:
Pros:
Cons:
Shift4Shop disadvantages include a lack of a CDN, resulting in poor site uptime during high traffic volumes for stores and difficult to reach customer service. They also lack modern responsive themes. But they do include multilingual support and advanced shipping solutions – no API required.
Here are a few more honorable mentions of the best eCommerce platform for beginners and advanced users that are worth your attention.
Final Thoughts
As this guide has shown you, we don’t exactly have a concrete answer on what exactly is the best eCommerce platform. Each startup must assess their business objectives first and determine what kind of platform they truly need.
Our hope is that this guide has provided you with enough information to critically decide on which platform is the best for your business. With the information above, which platform are you most interested in? And, what information in the guide did you find most helpful? Don’t hesitate to contact us if you need further assistance on setting up your eCommerce business.
Photo by Andrea Piacquadio from Pexels
Recent Posts